AI-Enhanced Product Visualization & Scalable E-Commerce Strategy

Spearheaded a transformative visual strategy at VTOPYA: AI Visual Studio, harmonizing Yasmin Gross’s artistic direction with Vincent Verdureau’s R&D protocols to redefine commercial content production. Operating at the intersection of generative AI and high-end photography, the project established a proprietary "Art meets Algorithm" workflow designed to overcome traditional studio limitations. The initiative focused on a luxury sofa brand, deploying advanced generative pipelines to transition from static product photography to dynamic, emotionally resonant visual storytelling, ensuring the brand's aesthetic integrity was maintained while leveraging the speed and versatility of AI.

Executed a high-volume asset integration workflow that successfully placed 3D product models into hyper-realistic, culturally distinct environments—ranging from minimalist concrete brutalism to warm, seasonally-specific domestic settings. By utilizing custom style-transfer techniques and precise prompt engineering, the team delivered extensive re-texturing options and seasonal variations (e.g., winter holiday scenes vs. Japanese-inspired interiors) without physical re-shoots.…