ABOUT
OUR STORY
Where Art Meets Algorithm
VINCENT & YASMIN
Founded by Yasmin Gross and Vincent Verdureau, VTOPYA is a Paris-based creative and innovation studio that bridges artistic vision and technical expertise. Drawing from Yasmin’s background in creative direction, photography, AI-driven image generation, and brand storytelling, and Vincent’s experience in R&D, post-production innovation, digital transformation, and workflow optimization, the studio offers a holistic approach to content creation and strategy.
Specialising in luxury, beauty, sustainability, and fashion, VTOPYA delivers tailored solutions across visual production, AI content creation, e-commerce, digital strategy, and process optimization. Their combined strengths enable brands to move seamlessly from concept to execution, ensuring creative excellence, technological efficiency, and sustainable impact.
YASMIN GROSS
Yasmin Gross, also know as X Machina Flora is a creative director and generative AI artist with over a decade of experience in luxury, sustainability, and visual identity. Based in Paris, she brings an artful yet strategic eye to every project—shaping aesthetics that not only captivate but convert. Trained as a Graphic Designer & Photographer, she has started to integrate AI into her professional practice.
Through her personal creative project and alter ego X Machina Flora, Yasmin pioneers new ways of blending emotion and AI in image creation. Her background in visual communication and experience with top-tier brands has established her as a creative leader unafraid to challenge the conventional.
VINCENT VERDUREAU
Vincent Verdureau is a digital transformation strategist and image innovation consultant. With expertise in AI, Post Production and 3D modelisation, lean project management, and workflow optimization, he helps organizations unlock operational excellence through tech-forward solutions.
From fashion studios to e-commerce platforms and healthtech, Vincent’s approach blends rigorous R&D, post-production mastery, and software architecture. His rare mix of analytical thinking and visual fluency makes him a trusted partner for building systems that scale.