For Autotrader's "Found It" brand relaunch, aimed at a Gen Z audience in the UK, creative agency Imagine This brought in VTOPYA to turn its AI-generated concepts into finished campaign assets. The original generations existed only as 1000 px ideation images, and the campaign needed them in 4K video and on billboards up to 3 x 4 m.

VTOPYA built an enhancement workflow around those images: AI upscaling and local inpainting to raise the resolution more than tenfold while removing typical AI artefacts, followed by careful texture work and hand retouching so the images stayed stable once animated for the video.

The finished visuals ran across video, digital and out-of-home, without losing anything of the original concepts.