For "Beauté d'hiver", a special edition of Madame Figaro published with Marionnaud, VTOPYA created the imagery for the cover, the editorial pages and the shopping spreads. Instead of building physical sets, every scene was generated with AI: carved blocks of glacial ice, soft powder snow and frozen landscapes, each one made to hold real products.

The craft was in the integration. Single-angle packshots of fragrance, skincare and makeup were placed into these winter scenes with the right perspective, reflections and shadows, then refined by hand in retouching so the light reads the same from the cover to the last spread. Clear ice refracts, snow scatters the light softly, and every product stays exact and recognisable.

The edition shows that AI-driven still life can meet the standards of luxury print while saving time and production cost.