The Globus Holiday Campaign, launched in November 2024, was an innovative project that brought the Christmas spirit to life through AI-generated visuals and animations. The campaign transformed Globus into the "Home of Wishes" featuring a unique Christmas Spirit figure made of gift ribbons and wishes, which guided visitors through the store's curated range across various departments.

As part of the X Machina Flora AI Division, Yasmin Gross was responsible for the AI-generated key visuals of the campaign. The project encompassed multiple platforms, including out-of-home advertising, digital displays, social media, visual merchandising, and point-of-sale materials. The campaign's success was noted by Globus's Head of Marketing, who praised its ability to convey magical Christmas feelings while generating attention through its innovative approach.