AI-Enhanced Campaign Expansion for 'Sisterland x Stranger Things'

Orchestrated a high-fidelity visual expansion for the "Sisterland x Stranger Things" collaboration between United Colors of Benetton and Netflix (Client: PUIG). This project bridged the gap between physical luxury retail and digital narrative storytelling, tasked with generating alternative visual assets to amplify the campaign's reach across digital portfolios. Operating at the intersection of high-end product photography and generative art, the objective was to immerse the limited-edition fragrance collection into the iconic, retro-futuristic aesthetic of the Stranger Things "Upside Down" universe, ensuring brand consistency while exploring new aesthetic territories through algorithmic innovation.

Leveraging advanced generative AI workflows, VTOPYA designed and rendered hyper-realistic synthetic environments featuring period-accurate CRT television stacks, atmospheric static, and neon-noir lighting characteristic of the show's 1980s setting. These AI-generated backdrops were meticulously composited with high-resolution product photography, utilizing precision lighting matching to ensure seamless integration between the physical bottle and the…